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CNET reports new MacBook Pro sales are surging

According to data collected by e-commerce tracking firm Slice Intelligence and reported by CNET, MacBook Pro revenue for its first five days has hit 78 percent of all the revenue generated by the MacBook 12-inch since it became available in April 2015, and has accumulated more revenue than any other laptop this year.

I don’t know where the tracking firm (Slice Intelligence) collected this data, but Phil Shiller said a similar thing in the interview with The Independent:

And we are proud to tell you that so far our online store has had more orders for the new MacBook Pro than any other pro notebook before.

This will be interpretted, again, as a “just shut up! Your complains have no merit and Apple knows what’s doing”. There are many ways to look at this data:

  1. this could be a sign of how bad the competition is
  2. a large number of customers where on hold waiting for the upgrade
  3. it doesn’t contradict directly the fact that maybe, just maybe, the new MacBook Pros are not satisfying the needs, or at least the expectations, of a segment of the customers that were looking forward to this upgrade. It’s not even a clear data point about the size and definitely not about how significant this group is.

Don't be the product, buy the product!

Schweinderl